I often get asked what I think is the most cost effective way to get mobile data. Should I get a BlackBerry or an ActiveSync supported device? (e.g. Windows Mobile, Nokia, Motorola, Sony Ericsson – look here for a complete list of supported devices)

Unfortunately there is no easy answer.  What I think is the most cost-effective relates to a combination of the device I use, my personal usage and most importantly, the data plan I subscribe to.  Data plans (GPRS) vary widely from carrier to carrier.

A lot of carriers offer great deals for data but sometimes those deals are limited to a specific device. AT&T/Cingular data plans come as low $19.99 for use with a select number of SmartPhones but to use the Samsung Blackjack you need to pay $39.99.  T-mobile offers a plan for $29.99 but neither of these include voice plans. The average cost for voice (minimum plan) + data seems to be between $60 and $80 per month.

That is if you stay within the data limits. Virgin Mobile in Australia launched a great plan, offering 300MB of data transfer per month for $10. Go over that allowance and you pay a rate of $15 per MB or almost 500 times the original rate.

So just how much data do you need to use the Internet over your mobile device? I get approximately 100 emails a day, have a massive inbox which I search regularly, have a fairly full calendar and a number of tasks I sync regularly. Using an ActiveSync device I use about 17 MB of data per month.  But because I have a very low data transfer allowance through my carrier, I avoid surfing the web unless absolutely necessary.

I have often been told that BlackBerry is much more efficient in its use of data as it relates to transmitting email, calendar data, tasks and related PIM information (most data usage, less what you use when surfing the web).  But if my usage is typical or even high, blackberries efficiencies may be irrelevant as the true cost of mobility relates to web traffic.

The true cost of ownership for a BlackBerry is really difficult to pin down:
- Are you on a personal plan or a business plan with a minimum user commitment?
- What is your contract duration?
- How much data do you want?
- How many voice minutes do you want?
- How many text messages do you need?

Almost all the carriers provide a complex pricing matrix for you to work with.  An informal poll suggests a range of $100 to $150 per month in North America and even higher in other parts of the world. Vodafone.co.uk will take you through a fairly complex wizard before letting you know you may need a 2nd mortgage to get a BlackBerry.

That said, there are a number of other reasons – outside of cost – why someone might prefer a BlackBerry or an ActiveSync-supported device. If the choice of the best device was an easy question to answer there would be a clear market leader, and that just isn’t the case. 

Only personal experience will tell which is right for you.  The good news is, with our Microsoft Exchange service you can use either technology.  ActiveSync is included free with our Exchange service and BlackBerry service is only $9.95 per month - a small price to pay once you’ve made the initial investment  into a mobile device. 

John Carthy
V.P. of Sales and Marketing
SoftCom Technology Consulting Inc.

Posted in SoftCom, mail2web.com ~ 1 Comment

I was at HostingCon in Chicago last week and I heard someone comment about whether “email was still the killer app.”

Besides being a slightly useless thing to say, it occurred to me that email never was a killer app. A text message is a message.  Rather it’s the tools used to manage messaging in combination with the protocol that makes for the better experience.

Truth is a lot of people I speak to don’t understand the difference between POP3 email, IMAP4 email and MAPI services. As a result, they don’t understand why Microsoft Exchange is so expensive (Microsoft Exchange email is based on MAPI) and so useful.

Let’s start with POP3. That’s the basic email that comes with most hosting plans or is provided by your ISP or cable company. The most important thing to understand about POP3 is that your messages are stored on the email server until you access them through a common POP3 client like Outlook, Outlook Express or Eudora. 

When you connect to your POP3 email account through one of these clients, all your unread email messages are downloaded to your local machine for you to read. They are removed from the server.

The one exception is checking your POP3 accounts through the mail2web.com email retrieval application (mail2web.com). This webmail application allows you to preview your messages, on almost any remote mail server , before they’ve been downloaded. 

We get a lot of complaints from mail2web.com users who think we’ve deleted their emails. What actually happened was someone opened Outlook on their desktop and downloaded all their messages off a POP3 server.  Now those messages reside in someone’s office / home PC and can’t be easily accessed.

IMAP4 is different in that email is stored on the server. There is an added bonus of being able to create folders to manage your messages. When you connect to an IMAP4 account, the messages are not downloaded to your local computer but instead are previewed for you, recording what has been read and what hasn’t and allowing you to move messages to folders you created. 

This is important as IMAP4 accounts give you the ability to access your email from multiple locations and computers and maintain a synchronized copy.

 All the email accounts provided with hosting plans on myhosting.com are both POP3 and IMAP4 compatible. Apple’s iPhone uses the IMAP4 protocol for email syncronization which you can use with our Exchange hosting plans or our myhosting.com email acccounts.

But the killer app is Microsoft Exchange based on the MAPI protocol.  Okay,  I hate the term ‘killer app’ . . . but it’s the best messaging platform on the market.  MAPI is an ‘aware’ protocol and by that I mean it is constantly listening for changes on the server and then communicates those changes to you, however you are connected (browser, desktop, mobile device). If you are running Outlook with a full Exchange account (our Professional account) you don’t have to constantly click send and receive to see if you have new messages. Changes are pushed as they are recorded on the server.

Like IMAP4, all messages are stored on the server but Exchange also stores your calendar, contact, journal, tasks and much more. All this data is ‘aware’ of changes and communicates those changes immediately. You can also share real-time data with others in your organization and collaborate in a way you could never do with POP3 or IMAP.

Of course all this enhanced functionality requires extensive hardware to support. While diskspace costs have gone down considerable in the past 5 years, even the best SCSI drives have a maximum rate at which they can read or write data.

Exchange hits this maximum quickly with very few active users. And that’s just one of the reasons why Microsoft Exchange is so much more expensive than POP3. Microsoft’s monthly license fees - charged directly to Exchange hosters - also adds to our costs.

But it’s still much less than what your business pays for phone service and in my opinion, just as important and effective for running an efficient business.

John Carthy
V.P. of Sales and the Marketing
SoftCom Technology Consulting Inc.

Posted in SoftCom, mail2web.com, myhosting.com ~ 1 Comment